Branding for Janus Technology

Janus Technology approached HK Designs for a complete rethink over their corporate identity. Looking for something ‘a bit different’ utilising the company name led to an exploration of Roman religion and myth. ‘Janus’ is the god of beginnings, transitions, time, passages and endings, and is usually depicted as having two faces, since he looks to both the future and to the past. To convey this we created an ambigram style design – designed to look the same whichever way up it is – creating synergy with the name and the hexagon shape is synonymous with connectivity. The overall form and spaces not only create the letters in an asbtract way, but also suggest a microchip and connectivity. These themes are extended across other creative marketing for the company.