Advertising creative for CEDIA Awards
Creative advertising for the 2014 CEDIA Awards at Royal Naval College, London. Image composition includes the venue, plus stock images of red carpet, textures, railing and sunset. Spotlights added to highlight the Awards ‘bat-signal’. Lighting and contrast enhanced to give an evening feel, with colours desaturated to give a nostlagic effect. The advert was run in trade press, and the campaign look and feel was extended to static and animated online GIFs to promote the event and ticket sales. Other event marketing, including entry ticket, also used the same design.